Design tip bits

In InDesign CS3 we now have the Agate, new to many especially Europeans. For us designers who have been around a while, remember the Schaedler precision rule with inches, millimetres, picas and that odd one Agate lines? The others we could place but Agates? There were numerous discussions about the use of the Agate line measurement. We knew it was used for newspapers, at least in the USA (and still is today), but for those new to the Agate here's the story. 1 Agate is 1.814mm, 5.5pt and there are 14 Agates in an inch. According to wikipedia an Agate is the smallest point size that remains readable on newsprint. It is used for statistics and legal documents (also known as the "fineprint" when it comes to contracts.) In About.com I came across the following: "Definition: Still used as a unit of measure in advertising space in some newsletters, an agate line is one column wide by one agate in depth. An agate is 5 1/2 points or 1/14 of an inch. 14 agate lines equal ...

All designers know Helvetica and when to use it, then came the knock-off computer font Arial along with the pc- do it yourself "designer" and Arial appears on every word document and flyer. Can you see the difference? Test yourself at: http://iliveonyourvisits.com/helvetica/ Want to know more about Helvetica and Arial then go to: http://www.ms-studio.com/articles.html And then of course you can read about the Helvetica film: http://www.helveticafilm.com/ Then try the ultimate typeface game, (but not on the bosses time) http://fontgame.ilovetypography.com/ Now get back to work ; D